About the Firm

Experienced technology leadership. Independent advice.

Blue Pennant Advisory Group helps business leaders navigate consequential technology decisions with clarity, independent judgment, and practical experience.

Our Purpose

A different kind of technology advisor.

Technology investments should support genuine business needs, reduce identifiable risks, and deliver appropriate value. Our work begins by understanding the organization—not by recommending products.

We concentrate on independent strategic advice, structured assessment, vendor selection, and executive oversight rather than ongoing help-desk services or hardware and software reselling.

We work with business owners and leadership teams seeking experienced counsel at important decision points.

Founder & Principal Advisor

Business perspective backed by hands-on leadership experience.

Jon Russell brings extensive experience in technology leadership, IT operations, infrastructure modernization, technology procurement, enterprise projects, and transformation.

As Director of IT for a healthcare organization, he led IT strategy, budgeting, infrastructure and cloud operations, vendor relationships, application development oversight, cybersecurity governance, business continuity, and security audit coordination.

His subsequent senior infrastructure project management roles included supporting a major banking data-center and cloud migration program, enterprise communications and security initiatives, and technology procurement projects for a Michigan county government.

Earlier roles included project delivery and consulting in automotive, utilities, software development, and supply-chain environments. His work has involved complex stakeholder groups, significant procurement decisions, and business-critical implementations.

This breadth of operating and delivery experience informs Blue Pennant's approach: independent advice grounded in what organizations can realistically execute.

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The Name Behind the Firm

The meaning of Blue Pennant.

The maritime Blue Peter—International Code Flag P—is historically raised to signify that a vessel is preparing to depart port.

It signaled that final preparations were underway, important business needed to be concluded, and people needed to be ready before the voyage began.

We see a parallel in important technology decisions: clarify the route, assess the risks, align the stakeholders, and proceed with confidence.

Sailing yacht deck and rigging beside calm water in warm evening lightReadiness · Clarity · Direction
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Experienced perspective for your next important decision.

Whether you are evaluating a major investment, selecting a technology partner, or preparing for change, we can help you consider the next step.